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Analytics Add-on

Explore the possibilities of connecting analytic tools to your Twice shop

Integrate your store with Google Analytics 4 (GA4) and Google Tag Manager. Create reports and learn more about your customer acquisition, user behavior and conversion paths.

Note: To use this feature, make sure to upgrade your Twice Plan to Discover, Build or Advance.

How to start using Analytics Tools

Install the Analytics Add-on from your Add-ons.

Connect Google Analytics to your Twice shop

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. Before gathering data from your Twice store via Google Analytics, you need an existing analytics account.

How to set up Google Analytics?

How it works: Twice passes Enhanced Ecommerce and standard events to your Google Analytics account after everything is set up.

  • Go to Account > Integrations.
  • Paste your GA4 Measurement ID in the appropriate field in the Google Analytics section.


Can't find your GA4 Measurement ID?

Follow this guide from Google:

Where to find Tracking IDs and Measurement IDs

How can I check that everything is working?

Once you've added your Measurement ID or Tracking ID to Twice, it can still take up to 24-48 hours for Google to start registering the data.

If after 24 hours you don't see any data coming through to your Analytics reports from Twice, check that you've added the correct ID code without typos. If you still don't see anything, please contact our support chat.