Integrating your TWICE store with the analytical tools Google Analytics 4 (GA4) and Google Tag Manager can significantly elevate your understanding of customer acquisition, user behavior, and conversion paths. These tools provide invaluable insights that can help you optimize your store's performance and make data-driven decisions.
Getting Started with Analytics Tools
Navigate to your Account > Integrations and connect to your preferred Analytics Tools:
Paste your GA4 Measurement ID in the appropriate field
Paste Your Universal Analytics Tracking ID in the appropriate field
Paste Your Google Tag Manager ID in the appropriate field